When it comes to eco-brand hierarchies, Seventh Generation is up there. It’s a bit like the financially-secure-but-Guatemalan-pants-wearing cousin of Proctor&Gamble — it may be based in perpetually inoffensive, NPR-loving Vermont, but it can also be found dominating the competition in the cleaning supplies aisle at every hippy store in North America.
If it weren’t such a wholesome company, it would probably be caught wearing an ironic T-shirt like this — in fact, it doesn’t wanna brag or anything, but one of its tissue boxes even scored a cameo in the upcoming Molly Shannon film Year of the Dog (IMDb forgot to list it in the credits, but that was probably just a technical glitch or something).
But while you can take Seventh Generation out of Vermont, it seems you can’t take the Vermont out of Seventh Generation. The company, which got its name from an Iroquois law, has a website that puts corporate press releases next to pictures of mothers holding babies, children holding puppies and seniors holding watering cans; you can either follow the link to supporting scientific data, or the link to a blog called The Inspired Protagonist, about “cutting the ties of negativity that bind us.”
But to the point: I needed some more dishwasher detergent, and figured I’d give this brand a try. Until now, I’ve been using these wicked gelatin pouches filled with neon goo and multi-coloured powder that really do the trick — they even come with extra bleach … and a “Fresh Rapids” scent! Still, I had high hopes for SG, because so far my green product switches have all been a success.
The final verdict — meh. It cleaned at least 90 to 95% of the dishes, but the almond butter residue on a few knives remained firmly in tact. Also, instead of that bleachy-clean smell that wafts up when you open the dishwasher door, there was more of a neutral-to-somewhat-stale-cheese odour. Maybe I just need to use more of it, but right now, I’m in phosphate withdrawal.