I must use Google at least 50 times a day, whether researching for work, looking up random trivia or just doing a vanity search (kidding — I’ve only Googled myself twice, three times tops… OK maybe seven). And in all the years that I’ve been using it, I don’t think it’s ever failed me, even with the most obscure, long-winded, over-punctuated queries.
But a little while ago, Shawn over at Kowai mentioned this thing called GoodSearch, which is powered by Yahoo! but has a philanthropic edge: it makes a donation to the charity of your choice every time you type in a phrase and hit Enter (I chose the World Wildlife Fund).
Founded in 2005 by a guy from Monster.com and his friend, a former MSNBC anchor, GoodSearch donates 50% of its advertising revenue to the charities and schools selected by its users. They estimate that only about one cent from each click goes to the cause, so you really need to search for a whole lot of stuff for it to make a difference.
Still, baby steps are better than no steps, so from now on I’ll make it my primary search engine.